Most small business owners are “do it yourselfers”. Well how do you know if you should hire an expert to design your website, or if you should do it yourself?
In the digital age, your website is your 24/7 storefront. Having a website for your business isn’t a luxury anymore—it’s practically a requirement.
But you don’t just need to have a website. You have to have a good website.
Why is that?
Because you need to make a good impression ASAP. Studies show that users only need 50 milliseconds (that rounds out to about 0.05 seconds) to decide whether they’ll stay on your site or leave. And 75% of consumers base their opinion about your business on whether your website is attractive and easy to use.
Maybe you’re thinking, “I can build a website myself! I can Google everything I need to know.” Or maybe you think the intern can do it.
Well, website design is one of those things where if you’re going to do it, you need to do it right. Because if you don’t, you can end up losing existing customers or scaring away new ones. And eventually, you’ll have to hire someone to fix the mess.
In case you’re still on the fence, here are 4 excellent reasons to hire a web designer for your small business.
4 Reasons You Should Hire a Web Designer
It makes sense to invest
As a small business owner, you’re concerned about the bottom line. And web design can seem expensive, if you’re not familiar with how much work it requires and how much it can benefit your business.
But investing in your website is one of the smartest choices you can make. An experienced, high-quality web design agency will have years of knowledge about things like search engine optimization (SEO), responsive design, and mobile optimization to help your site rank well and convert customers. They have the skills to customize your site to your brand image and ensure that you are always compliant with any and all legal requirements in your industry.
A novice web designer or someone using a web-builder service simply cannot deliver the same result.
They have your back
When you hire a professional web development company, you get access to a full team of developers, designers, marketers, and other professionals.
A website on its own—not matter how amazing—isn’t going to help you rank on Google or increase traffic to your site. Your website needs to be part of a well-planned SEO and content marketing strategy. Hiring a web development agency allows you to get access to experts in all of these areas, instead of hiring a bunch of different freelancers.
It’s all about quality
Websites can be nearly anything you want them to be these days. A well-built, custom website can completely change how you interact with customers You can incorporate interactive design, use chatbots to connect with customers, or create custom interactive maps or calculators to engage leads.
And it’s not just about having a “cool” website. A web development agency has the psychological knowledge of where to place certain buttons and what colors to use to help boost your conversions and make more sales. All without compromising the website’s design.
All of this add up to a high-quality website that gets you results.
Save your time
By hiring professional web developers, you’re going to save lots of time when it comes to your website. Not only can a web designer from an agency complete your project efficiently in a timely manner, but they have plenty of staff to help pick up the slack if needed. If your web developer calls out sick, your project doesn’t have to be put on hold.
But using a web agency doesn’t just mean your website will take a shorter time to build. It also means you’ll save time when it comes to maintenance. Just like cars, websites require regular maintenance and updates to keep them fresh. If you don’t have a professional working on this, your site could crash, causing you to lose online sales and traffic.
These are only some of the advantages of hiring a web development agency for your small business. Want to find out more about how we can help your company? Contact us today to learn what a custom-built website can do for you.